{"id":2119,"date":"2022-04-06T11:36:27","date_gmt":"2022-04-06T06:36:27","guid":{"rendered":"https:\/\/www.yourrightdecision.com\/blog\/?p=2119"},"modified":"2022-04-06T11:36:28","modified_gmt":"2022-04-06T06:36:28","slug":"google-analytics-identify-trends-and-patterns-of-website-engagement-by-visitors","status":"publish","type":"post","link":"https:\/\/www.yourrightdecision.com\/blog\/google-analytics-identify-trends-and-patterns-of-website-engagement-by-visitors\/","title":{"rendered":"Google Analytics &#8211; Identify Trends and Patterns of Website Engagement by Visitors"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.yourrightdecision.com\/blog\/wp-content\/uploads\/2022\/04\/193-1024x576.jpg\" alt=\"\" class=\"wp-image-2124\" srcset=\"https:\/\/www.yourrightdecision.com\/blog\/wp-content\/uploads\/2022\/04\/193-1024x576.jpg 1024w, https:\/\/www.yourrightdecision.com\/blog\/wp-content\/uploads\/2022\/04\/193-300x169.jpg 300w, https:\/\/www.yourrightdecision.com\/blog\/wp-content\/uploads\/2022\/04\/193-768x432.jpg 768w, https:\/\/www.yourrightdecision.com\/blog\/wp-content\/uploads\/2022\/04\/193-1536x864.jpg 1536w, https:\/\/www.yourrightdecision.com\/blog\/wp-content\/uploads\/2022\/04\/193-2048x1152.jpg 2048w, https:\/\/www.yourrightdecision.com\/blog\/wp-content\/uploads\/2022\/04\/193-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. This web analytics service can be accessed at the following link:<br><a rel=\"noreferrer noopener\" href=\"https:\/\/analytics.google.com\/\" target=\"_blank\">https:\/\/analytics.google.com<\/a><\/p>\n\n\n\n<p>According to the Analytics website, three key benefits of using this service are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understand your site and app users to better check the performance of your marketing, content, products, and more.<\/li><li>Access Google&#8217;s unique insights and machine learning capabilities to make the most of your data.<\/li><li>Analytics works with Google&#8217;s advertising and publisher products, so you can use your insights to deliver business results.<\/li><\/ul>\n\n\n\n<p>Once you are logged in to your Gmail account, go to the Google Analytics link mentioned above and click <strong>Start measuring<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Enter <strong>Account name<\/strong> in the Text Box. Accounts can contain more than one tracking ID.<\/li><li>Place checkmarks in data sharing options for <strong>Google products &amp; services, Benchmarking, <\/strong>and <strong>Technical support<\/strong><\/li><li>Click <strong>Next<\/strong><\/li><li>Enter a <strong>Property name<\/strong> in the text box.<\/li><li>Select your country in the <strong>Reporting time zone<\/strong><\/li><li>Select your currency in <strong>Currency<\/strong><\/li><li>Click <strong>Next<\/strong><\/li><li>Select one <strong>Industry category<\/strong><\/li><li>Select <strong>Business size<\/strong><\/li><li>Place check marks on all that apply to the question: &#8216;How do you intend to use Google Analytics with your business?&#8217;<\/li><li>Finally, click <strong>Create<\/strong><\/li><li>Accept <strong>Google Analytics Terms of Service Agreement<\/strong><\/li><li>Set <strong>Email Communication Preferences<\/strong> and click <strong>Save<\/strong><\/li><li>Next, you will see the <strong>Google Analytics <\/strong>interface with your Account Name and Property Name shown at the top. During the first visit, you may also take a tour of your property.<\/li><\/ul>\n\n\n\n<p>Now, set up a stream to start collecting data on this property.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click <strong>Go to stream setup <\/strong>button on the top right.<\/li><li>Choose a platform from <strong>Web, Android app<\/strong>, or <strong>iOS app<\/strong><\/li><li>Enter <strong>Website URL<\/strong> and <strong>Stream name<\/strong><\/li><li>Click <strong>Create stream<\/strong><\/li><li>You will be shown <strong>Web stream details<\/strong><\/li><\/ul>\n\n\n\n<p>To start collecting data make sure your website is tagged using the Measurement ID assigned to you.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Under the <strong>Web stream details<\/strong> page, go to the <strong>Tagging Instructions<\/strong> section<\/li><li>You will see two options; <strong>Add new on-page tag<\/strong> and <strong>Use existing on-page tag<\/strong><\/li><li>Click the <strong>Google site tag<\/strong>. You will see the script for the global site tag. Copy the global site tag into the head section of your HTML.<\/li><li>In the case of <strong>WordPress<\/strong>, copy the code and paste it as follows: Go to <strong>Appearance ->  Widgets -> Custom HTML<\/strong> and paste the code.<\/li><li>Click <strong>Save<\/strong> and then <strong>Done<\/strong><\/li><\/ul>\n\n\n\n<p>When tagging is done, you can click <strong>Reports<\/strong> in the left menu to see different <strong>Reports snapshot<\/strong>. There is a Realtime snapshot. In the <strong>Life cycle<\/strong> section, you can view <strong>Acquisition, Engagement, Monetization<\/strong>, and <strong>Retention<\/strong>. In the <strong>User<\/strong> section, you can view <strong>Demographics<\/strong> and <strong>Tech <\/strong>details.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics gives you the free tools you need to analyze data for your business in one place, so you&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2119","post","type-post","status-publish","format-standard","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics - Identify Trends and Patterns of Website Engagement by Visitors - Your Right Decision Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yourrightdecision.com\/blog\/google-analytics-identify-trends-and-patterns-of-website-engagement-by-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics - Identify Trends and Patterns of Website Engagement by Visitors - Your Right Decision Blog\" \/>\n<meta property=\"og:description\" content=\"Google Analytics gives you the free tools you need to analyze data for your business in one place, so you&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yourrightdecision.com\/blog\/google-analytics-identify-trends-and-patterns-of-website-engagement-by-visitors\/\" \/>\n<meta property=\"og:site_name\" content=\"Your Right Decision Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/yourrightdecision\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T06:36:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-06T06:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yourrightdecision.com\/blog\/wp-content\/uploads\/2022\/04\/193-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yourrightdecision.com\/blog\/google-analytics-identify-trends-and-patterns-of-website-engagement-by-visitors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yourrightdecision.com\/blog\/google-analytics-identify-trends-and-patterns-of-website-engagement-by-visitors\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.yourrightdecision.com\/blog\/#\/schema\/person\/1619bc20b251247bf3089fa41c507641\"},\"headline\":\"Google Analytics &#8211; 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